SEO Search engine optimization

When we give the completed web site to our customers we do not consider our task to be  over. Together with our clients we do not think that a good web site is ready when programmers have finished working on it and it has been  uploaded to the server. The real challenge, the proof of the pudding comes after that.How can we attract a suitable number of potential visitors to the newly-made web site, more specifically quality visitors who fulfill the aims of the web site owner –visitors who buy, download, register, and subscribe to a newsletter.

SEO Search engine optimization

The foundation stone of webmarketing is search engine optimization. The aim of this is that search engines (Google,yahoo etc.) when searching definite keywords related to the company’s activities or the products on sale rank them high up on the first page of the search list, even better: among the first few ones.The process of search optimization starts with analyzing keywords. During this activity we and our client define the relevant words and expressions which will probably be used by people interested in the topic. At the beginning of this process, we collect a relatively large number of possible keywords which we analyze and narrow down to about 1-5 keywords.

On-site optimization

During keyword analysis when we have a collection of certain expressions, we can start the actual search optimization by forming the right structure and content of the web site.This is called on-site optimization. During on-site optimization we make suggestions on how to form the textual content of the web site so that it contains the necessary number of keywords in the suitable place. Besides the right structuring of texts and information, the programming structure of the web site also has a strong influence on the success of search optimization. Just a few examples of our tools:
  • a menu structure which is easily accessible to search engines the use of search engine
  • friendly URL: ( instead of ’www.companyname.hu/ ?main_menu[main_menu][item]=29&ppflashbox[flashmenu][flashvars]=selectedmenu%3D8%26selectedsubmenu%3D29” the use of ’www.companyname.eu/products/office_tools/cartridge
  • the use of metatags (description, keywords)
  • automatic sitemap generation

Off-site optimization

During off-site optimization we collect links leading to your web site.Not only the quantity but also the quality of these backlinks is important. These links should appear on pages whose content is in connection with our topic and are visited by a great number of people. Also when creating the text of links one should try to use the suitable keywords.